LinkedIn Adverts

In the UK, one of the best platforms to use that you can find new potential customers on is LinkedIn, especially if your niche, product or service relies upon sales to the professionals. If you are looking for direct sales to professional companies, or something even more specific such as accountants, lawyers and the such, then LinkedIn adverts can be some of the most cost-effective and easy to set up around the web.

LinkedIn ads are so cheap right now because they are generally not being as used as much as Google Ads or Facebook Ads. The benefit to FB ads over LI ads is that you can be a lot more creative with the copy that you put within the advert. To the videos and images or pure text with logo forms, there are so many different options with the Facebook adverts that you could use to promote your business that just is not available for other options.

However, LI has the distinct benefit of being able to target so many working professionals that you would want to target against the random audience that you might also experience with Facebook. LinkedIn has the specific advantage of being able to target those who are of a higher working salary, and that is beneficial if that is your target audience.

LinkedIn adverts are very good at targeting specific audiences, which is no longer available on a lot of advert platforms. Sine the audience targeting had to be somewhat dumbed down due to legal issues regarding the keeping of personal information, many of the advert platforms had to begin taking down many of the cookies that they use that allowed the targeting to begin with. Since LinkedIn is focused solely on job titles, it takes that position away.

That is why LinkedIn is still an effective tool for adverts.

Twitter Marketing

Twitter is also a great way to advertise your business if you offer a service. Twitter is a great way to interact with your customers if you want to improve your customer service. You can interact with your customers directly through twitter, and if they want to get into contact with you then they can directly tweet at you.

You can also see any mention of your company or any of the products or services that you offer using a hash tag that either you have created, or customers have created for you. That way, you can easily find the feedback of your customers, or what the average person feels about your products or services.

One of the most successful campaigns I have seen through twitter is a bad credit business loans campaign from Business Loans Options. They had targeted anyone using a hashtag or a service that was in relation to business loans, or loans that are offered to businesses. They had also searched through for any kind of mention of a business loan, or business owners that have looked for a loan before.

Twitter is a great way to interact with customers directly and get a feel of what the average person feels about the products or services that you offer. Or even about the market or industry that you are currently working in. If you are working in fashion, you can very easily find out what the average person thinks looks or feels good. This means that you can very easily target and cater towards the whims of people you know are already willing to spend money.

If you are already using alternatives such as FB, then you should consider Twitter as it also provides an ad centre that you could use too. Combined with the customer service, it makes this a double prong.

Facebook Advertising

While we have discussed the use of Facebook as a social tool to improve your business, you could use Facebook more effectively as a direct advertising tool like Google AdWords to promote your products or services to customers.

You would be surprised about how many customers are completely unaware of Facebook having its own advertising centre and dashboard, but when you are scrolling around on Facebook and you see some adverts or promoted posts, those are the direct advertising services that we are discussing now.

 You can be very creative with Facebook adverts, which is one of the main reasons they are so often used. You can sell your products or services using just images, text or a combination of the two. You can even use custom made videos to sell your products or services, which are incredibly useful if your product is one that you can show to work over a video.

Alongside this, there are also so many different audiences and ways that you can target the customers you are looking for. For example, if you are looking to target business owners of a specific niche or industry, that is still a possibility. If you are looking to target builders or construction company business owners, you can through the audience tab.

Even more helpful, is that you can change how you aim to have these customers connect with you. You can allow them to directly message you over Facebook using the “send message” feature, or you can lead them through click funnels so that you can try out different landing pages and see which ones convert customers the best.

If you like, you could also have it so that they will click a number to call rather than just message or go straight through to your website. Depending what you need, you should make sure to test them.

Facebook Marketing

One of the biggest aspects to social media as a marketing tool is Facebook. Facebook has become such a well rounded tool for companies to market their products or services because of two reasons: Facebook as a social tool and Facebook as a direct advertising tool.

While we will be discussing the many benefits to using this platform as an advertising tool, today we will be talking about the social aspect of it. As a social tool, there are many ways you can engage and contact your customers on a month to month basis.

If you have a new product that is releasing, depending on how you post about this product you can generate new customers that were originally out of reach by current customers or new customers who are searching for terms related to your product. If one of them really likes your product, they will share or post about the product themselves.

This form of word-of-mouth marketing is so helpful, as you put very little effort into receiving that feedback from other customers. You do not have to outreach to customers in order to get their feedback on it, as they will do so themselves. And if the product is automatically popular for any given reason, these positives will quickly spread to other users who had no idea about your company or product.

If you use the platform to regularly promote or discuss your current products or services to existing customers, it will only be natural that the average new customer would have been found through them. The most popular advertising tool and often the most effective for conversion ratings come through customers who were directed to a product or service from an existing customer.

If you have been looking at new ways to bring attention to your business, then socially this is a great platform.

Welcome to How To Social Media For Business!

Social Media has become an important aspect for marketing and advertising your business. There are hundreds of books written on how much social media can help a business. That is why we wanted to create a blog called “How to social media for business”. Simply put, we want to teach new and existing business owners how they can utilize social media to improve their business.

Social media is an important tool to target any kind of customer. Whether you are targeting businesses in a b2b environment, or you are trying to get into direct contact with potential customers in a b2c environment, you can use social media to get to them.

Throughout this blog, we will be looking at the many different options for you to target customers using social media. Whether it is through creative advertisements, content marketing, direct advertising or even paid adverts, there are multiple tools at your disposal and multiple options for a business owner to begin communication.

There are also plenty of options depending on how much budget you have, or even if you don’t have a budget at all. There will always be an option or opportunity for you to get into contact with a potential customer.

Another thing that you should note with social media marketing is the distinction between inbound and outbound marketing. The key for social media marketing is to either begin with inbound marketing or using outbound marketing as a tool to eventually increase your inbound leads over a long-term period.

Inbound marketing through social media marketing is beneficial for multiple reasons. You can severely cut the budget that it would cost to market to begin with, but inbound leads and customers will always convert better than outbound customers due to their automatic interest in your product or service. So market sure to read our blog throughout the weeks!